6-Week Challenge · Fat Loss or Muscle Gain · [Gym Name]

Build the body you've actually been working for, without guessing, fad diets, or another plan that doesn't fit your life.

For men and women who've been trying to lose fat or build muscle for months, or just starting, and can't figure out what's actually working. Six weeks. A plan built around your numbers, checked every day, with your weekly rate dropping the more progress you make.

Apply for New You in 6 See what's included

Takes a few minutes to fill in properly. Once you're done, you'll pick a time straight from my calendar.

Watch this before you apply: who I am, the rules of the challenge, and what I expect from you.

[INSERT VSL: 1–3 minutes, unscripted]
This challenge is open to members of [Gym Name], or anyone ready to join to take part. Not training there and not looking to join? Apply anyway. I'll be in touch about standard 1:1 coaching instead.

Sound familiar?

If any of this is running through your head, this page is for you.

Why nothing's worked so far

It's not that you haven't tried. It's that what you tried was never built to hold up.

Fad diets

Cut too hard, too fast. They don't survive contact with a normal week. You quit by week three, not because you're weak, but because the diet was never built for your life.

Random workout plans

Pulled from Instagram or YouTube. No idea if you're actually progressing, and no one adjusting it when it stops working.

Calorie tracking alone

You're left to hit the number however you want. The numbers matter, but numbers with no one checking them just become another thing you eventually fall off.

A trainer who sees you for an hour

Fine in the session. But what about the other 23 hours of the day? That's where results are actually won or lost.

You were never checked, never adjusted, never accountable outside the gym. That's the actual problem. That's what New You in 6 fixes.

How it works

Three things this does differently.

1

A plan built from your numbers, not a template

We start with what you're actually doing: your steps, your calories, your training history. Then we build your plan from there. Your calories and macros are programmed and adjusted by me throughout the 6 weeks. You're never left guessing whether you're eating right.

2

Checked every day, not just in the gym

Daily check-ins, group chat access, and food photo analysis mean I'm in contact with you every day, not just when I see you train. If something's off, we catch it that week, not six weeks later when you've already stalled.

3

Your rate drops the more progress you make

Every pound of progress toward your target takes money off your weekly rate. The more consistent you are, not just the fastest to move on the scale, the longer that lower rate sticks around. Progress isn't just the goal. It's the discount.

Pricing

No hidden costs. No "book a call to find out the price."

In-Person

Full Support + Training

£125/week
Settles to £110/week once the challenge ends

16 of 16 spots left this round

  • Everything in the Online plan, plus:
  • 3x/week in-person training sessions
Reward: £25 off your weekly rate for every pound of progress toward your target, down to a floor of £100/week.
Apply for In-Person
Online

Full Support, No Sessions

£40/week
Settles to £30/week once the challenge ends

12 of 12 spots left this round

  • Workout plan, macros, recipes
  • Daily check-ins, group chat, grocery lists
  • Food photo analysis
Reward: £15 off your weekly rate for every pound of progress toward your target, down to a floor of £25/week.
Apply for Online
These prices are for the 6-week challenge. The more consistent progress you make, the longer your lower, earned rate runs. Once the challenge wraps up, you settle onto my normal ongoing rate. Sign-ups close a few days before the challenge start date, and spots are capped, so apply early if you want one this round.
Build note: each spots-left bar updates itself from one number. In the HTML, find data-remaining="16" (In-Person) and data-remaining="12" (Online) and lower the number as spots fill up. The bar and the text both update automatically.

What you get

Everything included in New You in 6, both In-Person and Online.

01

Your plan, built from your numbers

A personalised workout plan plus macro and calorie targets, programmed and adjusted by me each week, not a generic template.

02

A full nutrition system, not just a number to hit

Recipes (written, with price-per-portion), recipe videos, a healthy eating out guide, grocery swaps, and a personalised grocery list, so you know exactly what to buy and cook.

03

Daily accountability

Daily check-ins, group chat access, and food photo analysis: someone checking in every day, not once a week in a session.

04

A rate that drops as you progress

Every pound of progress takes money off your weekly rate, and the more consistent you are, the longer that lower rate runs.

In-Person vs Online: what's included

The only difference is the in-person training itself. Everything else is identical.

FeatureOnlineIn-Person
Personalised workout plan✓✓
Recipes (written, price-per-portion)✓✓
Recipe videos✓✓
Macro / calorie targets✓✓
Healthy eating out guide✓✓
Grocery swaps guide✓✓
Group chat access✓✓
Daily check-ins✓✓
Personalised grocery lists✓✓
Food photo analysis✓✓
In-person training sessions (3x/week)✗✓

Bring a Friend

You don't have to do this on your own.

Want to do the challenge with someone rather than solo? You can. Bring a friend and go through the full 6-week challenge together: same plan, same price, same rewards, just done as a pair instead of alone.

You'll each apply separately and get your own target, but you'll be checked in, training, and progressing side by side. Mention it in your application and I'll get you both set up together.

Six weeks from now, you could be one step closer to your goal.

Apply for New You in 6

What happens when you apply

No waiting around to hear back: you book your own slot. This round runs on a fixed start date, and sign-ups close a few days before so there's time to get you onboarded properly.

Step 1

Fill in the full application

Your goal, current stats, training history, injuries, and your format choice. A few minutes now means a shorter consultation later.

Step 2

Book your consultation

Once you submit, you'll go straight to my calendar to pick a slot that works for you. No waiting to hear back from me first.

Includes a free personalised macro guide, yours to keep either way.

Step 3

We set your target together

At the consultation we agree a realistic target, calculate your personalised macro guide, and run through a quick health screening. Then you're in.

Step 4

You start with this round

Everyone in this round starts together on the challenge date, with daily support from the first day.

Every consultation includes a free personalised macro guide. We'll work out your daily calorie target and your protein, carbs, and fat breakdown together during the call. It's calculated with you, not just handed over, and it's yours to keep whether or not you decide to join the challenge afterwards.

Example macro breakdown

Illustrative only. Yours is worked out with you at your consultation, not copy-pasted from this example.

35% 40% 25% 2,400kcal Calories
  • Protein35% · 210g
  • Carbs40% · 240g
  • Fat25% · 67g

Stop guessing. Apply for a spot.

Apply for New You in 6

Why I do this

Oliver Todd

Oliver Todd

I used to be underweight, and I hated how I looked. No real confidence in myself.

The moment it had to change wasn't dramatic. It was just standing in front of a mirror, feeling weak, with no real sense of purpose.

What actually changed things was getting into the gym and seeing my body genuinely change. That was the first proof that effort was doing something, and the first thing I'd found that I wanted to get better at.

Now I train five times a week. I built a body I'm proud of, and more than that, I found a discipline I didn't have before. That's the approach behind New You in 6: the same thing that worked for me, checked and adjusted for what actually works for you.

Where this is at right now

Honest, not polished.

I'll be straight with you: I don't have testimonials for New You in 6 yet. It's a new programme, and I'd rather tell you that than make something up.

What I can tell you: I'm not handing you a copy-paste plan. Part of this is finding whatever actually works for you: your food, your schedule, your training, and building around that. And for these 6 weeks, you get 100% effort from me. Every check-in, every adjustment, every week. Put in your 100% and we'll get you there.

Apply for New You in 6

Fill this in, then you'll go straight to my calendar to book your consultation. No waiting to hear back from me first.

Ready to apply?

Six short steps covering your goal, your stats, and your format. Answer one at a time, then you'll go straight to my calendar to pick a slot.

Takes about 3 minutes

✓

The New You in 6 Guarantee

Get to the end of the 6 weeks and don't think it was worth it? You get your money back.

Before that happens, we'll have one short conversation, not to talk you out of it, genuinely to understand what didn't work. If you still want out after that, the refund goes ahead.

Questions

Is this rolling, or does it start on a set date?

Fixed start date. Everyone in a round begins together. Sign-ups close a few days before to leave time for onboarding, so apply early if you want a spot.

Is there a call before I start?

A short consultation, yes. That's where we agree your target together, calculate your personalised macro guide, and I run through a quick health screening. But there's no waiting around for it: once you submit your application, you're taken straight to my calendar to pick a slot that works for you. And the macro guide is yours to keep even if you decide the challenge isn't for you.

Do I need to be a member at [Gym Name]?

The challenge itself is for [Gym Name] members, or people ready to join to take part. Not training there and not looking to join? Apply anyway. I'll be in touch about standard 1:1 coaching instead.

How does the "rate drops" reward actually work?

Every pound of progress toward your target takes £25 off your weekly rate in-person (£15 online), down to a floor. It's based on your progress and your consistency: checking in, showing up, following the plan, not just whoever loses weight fastest. Stay consistent and the lower rate runs on for longer before settling back to the normal price.

How much time does this actually take?

In-person: three sessions a week plus daily check-ins that take a couple of minutes. Online: just the daily check-ins. Either way, it's not extra hours added to your week. It's direction added to time you're already spending on this.

How is my target decided, and is it safe?

We agree it together at your consultation, not something you're left to guess at alone. Fat loss is paced at 0.5–1% of your bodyweight a week; muscle gain at roughly 0.25–0.5% a week, both set up to favour real, lean progress over anything drastic. Your food is programmed by me throughout, so you're not left guessing there either.

I've tried everything already and nothing's worked. Will this be different?

That's most people who apply. Usually it wasn't the wrong goal. It was no one checking whether what you were doing was actually right for you. That's what week one fixes.

Is there a guarantee?

Yes. If you get to the end of the 6 weeks and don't think it was worth it, you get your money back, after one short, honest conversation about what didn't work. See the guarantee above.

Do you have proof this works?

Not yet. This is a new programme and I'm not going to pretend otherwise. What you get instead is 100% effort from me for the full 6 weeks. See "Where this is at right now" above.

Six weeks from now you can be exactly where you are today, or you can finally know what you're doing.

Apply for New You in 6